From a humble store in Tiong Bahru Plaza 18 years ago, bYSI® has become an essential fashion choice for the sophisticated women of today. In celebrating bYSI's 10 Anniversary, a charity-driven celebration was organized that actively involved bYSI customers to give back to the community.

In just 10 years, the bYSI®brand has travelled beyond Singapore’s shores to fourteen countries in the region, spreading its ideology of aiming to dress every woman in the latest fashion, fresh from the runways.

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